About Alyson Johnson

MEET THE TEAM
President + CEO
As the President and Chief Executive Officer of Gilly Group, Alyson focuses on marketing strategy, business development, sports marketing and sponsorship activation and is an Agent representing athletes on the PGA TOUR, PGA TOUR Champion, Korn Ferry, LPGA and Epson Tours as well as golf broadcasters.
Alyson brings over twenty-five years of brand marketing and communications experience to the Gilly Group. She has been on all sides of the team when it comes to sports sponsorships and professional event management – non-profit, private club and Academies, professional sports leagues, host site and title sponsor – providing her a unique look at every activation and opportunity.
Before launching Gilly Group, Alyson oversaw internal and external communications, public relations, marketing, CSR, Wishes by Wyndham Foundation, and all sports marketing efforts and the Company's title sponsorship of the Wyndham Championship on the PGA TOUR; the Wyndham Cup, an AJGA event, as well as programs with The Masters and various other professional sport event as the SVP of Marketing + Communications for Wyndham Worldwide. Additionally, she was the Chairperson of the Wyndham Championship Marketing Council and the Wyndham Worldwide Brand Council as well as the Social Media Council. Johnson also held seats on Wyndham's Diversity Council, Corporate Social Responsibility Council and Social Media Task Force.
Prior to joining Wyndham Worldwide, Johnson held various marketing communications positions in the golf industry including the 85th PGA Championship at Baltusrol, Hamilton Farm Golf Club and the New Jersey State Golf Association, HSBC Women’s World Match Play event as well as The Academy of Golf at Royce Brook as a Sport Psychology Consultant.Alyson has a bachelor’s degree from Syracuse University and a master’s in kinesiology from Temple University. She has served on the Corporate Advisory Board for the Master of Arts program in Corporate & Organizational Communication at Fairleigh Dickinson University, the American Junior Golf Association (AJGA) Foundation Board, and the Board of Directors for the NJ PGA Section’s “NJ Golf Foundation”. She currently serves on the Board of Directors for the New Jersey Golf Association.

Marty Hackel
FASHION STYLIST
Marty Hackel, also known as Mr. Style, is an acclaimed stylist for men and women. While best known for dressing the world’s most celebrated professional golfers, Marty’s ability to bring subtle sophistication that plays to each client’s best features is what sets him apart. Marty was fashion director for Golf Digest for 16 years where he was responsible for making sure players, teachers and cover subjects were dressed in a fashionable and on-trend manner. While at Golf Digest, he had multiple TV and radio appearances on NBC and Golf Channel.
Marty has styled Presidents (Clinton) actors (Morgan Freeman, Jack Nicholson, Joe Pesci, Michael J Fox, and Peter Gallagher) players (T Woods, Rory McIlroy, Dustin Johnson, Rickie Fowler, Jack Nicklaus, Gary Player, Arnold Palmer, Greg Norman, Nick Price, and Tom Watson), musicians (Stevie Van Zandt, Tico Torres). He served as Wardrobe Advisor to Paul Newman as well as the Newman-Haas Indy Car team and Indy Car Medical Emergency staff and on track marshalls.
Marty began his career in style and fashion as a retailer in the 1970s and worked at companies such as Dayton’s, Neiman Marcus, Bottega Veneta, Filofax and Alexander Julian.
Today he serves as an advisor and consultant in both the fashion and golf industries. He is a member of the Board of Directors of The Association of Golf Merchandisers (AGM). Marty is also co-host a weekly radio on ICRVRadio with Frank Darby.
He holds a degree from the University of Vermont.

Olivia Sebastiani
MARKETING & COMMUNICAIONS COORDINATOR
Specializing in marketing, client strategy, brand storytelling, digital strategy, and project management, Olivia focuses on building cohesive narratives that elevate Gilly Group’s clients within the golf industry. She brings a strategic approach to every engagement, translating brand objectives into clear, compelling messaging and marketing initiatives that strengthen visibility and engagement. With experience spanning marketing, design, content creation, and event operations, Olivia supports the agency’s full-service efforts, from campaign development and social strategy to on-site activations. She thrives at the intersection of creativity and strategy, combining storytelling with structured project management to deliver work that is both visually compelling and performance-driven.

Simon Rocco
MARKETING & COMMUNICATIONS INTERN
Manhattan University Graduate with a B.S. Physical Education and a background including prior roles in communications, PR, and marketing with PRCG Sports and Nicklaus Companies

Rob Miller
SEO & WEB DEVELOPMENT SPECIALIST
Rob specializes in helping brands build a stronger online presence through thoughtful website development and search optimization. His expertise spans SEO, website design, site performance, user experience, content structure, and ongoing website maintenance to ensure every digital touchpoint is both functional and effective.
From improving search visibility to creating websites that are intuitive, responsive, and aligned with each client's brand, Rob combines technical knowledge with a strategic mindset to transform websites into high-performing marketing tools.

Cooper Johnson
INFLUENCER MARKETING COORDINATOR
Cooper helps identify authentic creator partnerships that align with each client's brand, audience, and marketing objectives. With a strong understanding of today's digital landscape and creator economy, he stays ahead of emerging trends, evaluates potential brand collaborations, and helps connect clients with influencers who can drive meaningful engagement.
He ensures collaborations feel genuine and strategically aligned. By combining market awareness with an eye for brand fit, he helps build partnerships that expand reach, strengthen brand credibility, and create lasting connections with target audiences.

Samantha Tomback
PR & SOCIAL MEDIA INTERN
Advertising and PR Student in the Donald P. Bellisario College of Communications of Pennsylvania State University
